Reffle is a competition platform used by businesses running prize competitions and giveaways.
Over an 18-month period, we worked as the lead product designer, designing and refining more than 200 screens across the entire ecosystem — from customer management and raffle creation to analytics, billing, subscriptions, marketing tools and website customization.
The goal was to create a scalable platform that could support both new operators launching their first competition business and established brands managing thousands of customers.
Building the Foundation of a 200+ Screen Platform
To support the growth of the Reffle ecosystem, we designed the platform architecture, navigation structure, and feature relationships across all major modules.
This foundation helped ensure consistency, scalability, and intuitive navigation as the platform expanded over 200+ screens and multiple business workflows.
Seamless User Registration Experience
Designed a streamlined onboarding flow focused on reducing friction during account creation, subscription activation, and first-time platform access.
Central Business Overview
The main control center providing operators with a real-time overview of revenue, active competitions, customer activity, and key business performance metrics.
Competition Order Management
A searchable record of every ticket purchase across all competitions — with live status tracking for paid, pending, refunded and cancelled orders, detailed per-order breakdowns and billing information, and a per-ticket refund flow that lets operators resolve payment issues without leaving the order.
Customer Relationship Management
A centralized customer database with purchase history, account details, activity tracking, and communication tools to help businesses better understand and engage their audience.
Competition Lifecycle Operations
Tools for managing competitions after launch, including content updates, winner selection, bundle management, performance monitoring, and operational administration across active and completed campaigns.
Competition Builder
A multi-step competition builder designed to simplify the setup of complex prize campaigns, helping operators configure products, ticket mechanics, instant wins, reward games, scheduling, and promotional settings before launch.
Website & Business Configuration
A comprehensive configuration area for managing website content, branding, domains, payment settings, subscription plans, reward games, and other business-critical platform settings.
Digital Wallet & Credit Management
A wallet system enabling operators to manage customer balances, credits, bonus funds, and promotional rewards while maintaining full transaction visibility.
Team & Access Control
Role-based staff management allowing businesses to control permissions, monitor activity history, and securely manage team access across the platform.
Growth & Retention Tools
Built-in marketing features including coupons, bundles, promotional campaigns, notifications, and customer engagement tools designed to increase sales and retention.
Bridging Design and Development
To support rapid product iteration, we built a living design system that combines visual design documentation with copyable implementation code. The portal serves as a shared reference for designers, developers, and AI-assisted workflows, making it possible to move from design concepts to production-ready interfaces faster and with greater consistency. Features include design tokens, reusable components, code references, and implementation standards used across the entire platform.
